You can’t outsmart someone who’s willing to look dumb to make their point.
I was at the mall to drop off something at the Apple Store and noticed they were finally putting something new in where the Gap used to be. There was a huge sign with the words “Fabletics coming soon” covering the space.
Later, I started seeing Fabletic ads with Kate Hudson on my phone, my iPad, and my laptop. And not just general ads, but all of them featuring her in yoga pants. Before that day, I had no idea this brand even existed, let alone seen one of their ads. It was like…magic.
Don’t get me wrong. I’m not stupid. I know brands use geo and spatial location through public wifi and other means to retarget ads. What I still don’t know is how did they finally figure out how to show me something I actually gave a shit about?
I have heard that Mark Zuckerberg wears essentially the same thing everyday. Supposedly he got the idea from Steve Jobs and Albert Einstein. They did it to avoid wasting brainpower on deciding what to wear everyday.
I’m the opposite. Deciding what to wear feels like the only win I can get on any given day.
I saw a bumpersticker for “Relevant Radio AM 1280”. I looked it up and it’s a Catholic radio station. In this modern age of websites and apps, what better metaphor for the Catholic Church than an AM radio station. On the far right end of the dial.
What’s their pitch? Tune in mornings during your daily guilt trip to find out nothing has changed in 831 years.