How about advertising less?

In what I assume is a cost-cutting move, GEICO is closing all its offices in California. I’m no accountant or financial whiz, but if I were GEICO and trying to save money, the first place I would start is cutting their advertising budget by 2/3. 90% of the ads I hear and see are either GEICO, Progressive, or Comcast. 3 things that barely need advertising since once you’ve bought them, you pretty much stick with them out of laziness.