After 20 years, Yahoo! finally decided to change their logo. Sure they tweaked it a couple times, but it always looked cheap, like someone phoned it in. It was so indicative of the 90s internet companies, a time when people pointed to Yahoo!’s success as proof design didn’t matter.
Today, it looks like they took the same approach with the new logo design. Granted, they’re not minting money they way it used to, but they could have splurged a little bit.
I find it ironic that the current CEO of Yahoo! is given a lot of credit for the design ethos at Google (another company with a meh logo). And yet, after she left, they’re stuff is now starting to actually look designed! In fact, it looks really good. It’s looks like there may actually be some trained designers working there now.