Any visit to the hospital can be emotionally charged, especially when it involves a child. The Children’s Hospital is part of the greater Oklahoma University Medical Center. Doctors there specialize difficult medical challenges for children. For many, it’s the only hope or chance for a child’s survival. Think separating conjoined twins and rare types of cancer.
The hospital already had an informative website that was designed specifically for parents. What they needed, was one was designed specifically for the children who were going to be patients.
Kids going into the hospital are not concerned about the pedigree of the doctors or the latest scientific breakthroughs. They want to know what it’s actually going to be like, and how to compare it with the life they already know.
Credits
Client OU Health
Strategy Brian Maggi
Concept Development Brian Maggi, Matt Raettig, Erin Knitter, Jeff Kelley
Creative Direction Matt Raettig, Brian Maggi
Frontend Development Jeff Kelley
Illustration Brian Maggi
For the overall art direction we went with a book-like interface instead of the typical web page.
For compatibility issues we went with HTML5 instead of Flash or some proprietary tool.
The artwork was 100% original, there were no licensed characters or royalty-free illustrations.
We went with birds because there is such a diverse range species and they’re not gender specific.
The site was designed to tell the story of all the people and things you will see on your visit to the hospital.
The audience for the site was mostly children between the ages of 3 and 10. We understood the context for using this site may be kids with their parents or on their own.
We didn’t assume just because it looked kid-friendly that it was. We conducted usability studies with children to validate whether or not they could explain how their visit might go.
In the end, the site wasn’t just for kids, it was also for parents.
The audience for the site was mostly children between the ages of 3 and 10. We understood the context for using this site may be kids with their parents or on their own.
We didn’t assume just because it looked kid-friendly that it was. We conducted usability studies with children to validate whether or not they could explain how their visit might go.
In the end, the site wasn’t just for kids, it was also for parents.
