That WSJ trademark wit

It looks like this month’s edition of the Wall Street Journal Magazine is all about played out concepts no one gives a shit about anymore. How else do you explain a cover featuring Angelina Jolie with the word “Innovators”. It’s not there to sell issues, because this is a freebie that comes with the paper.

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“Innovators” is such an overplayed word that’s lost any useful meaning. It’s like the word “fascinating”. Instead of meaning extremely interesting, it’s used to describe someone who is trying really hard to be famous.