The only thing I hate more than a Kickstarter project promo video is seeing a product on Instagram and finding out, it’s not real, and just a Kickstarter project. You see something useful and go hmmmm. Click. Then…ah shit.
On another note, this has got to be one of the funniest Kickstarter images I’ve seen in a long time. They’re so sad in their lack of self-awareness, but this one takes the cake.
I guess this is what happens when an entrepreneur art directs their own product.