“We’re looking for someone to help us monetize our startup.” “If I monetize it, then it’s my startup.”
Methodolatry: An intense affection for process over results and outcomes.
Dikinomics: Consumer-hostile practices that prioritize short-term profits over everything else, even when the benefits of doing otherwise are apparent.
Innobator: someone who promotes themselves as an expert on innovation by calling attention to someone else’s innovation.
Google Analytics is great for discovering what you’re not tracking.
Just because you weren’t paying attention doesn’t make it an insight.
Surveys are better than focus groups because you get to come up with the stupid responses for the participants.
The best innovations fix the problems of the last innovation.
When it comes to consulting, the best clients to work with know their business. The most profitable ones, don’t.
If it looked good on paper, then you probably should have shipped the paper.