In an effort to save money, Workday laid off 400 people…except the guy who spent around $14M to run a Super Bowl ad.
Doritos and Chevys I get, but no one who’s in charge of selecting a multi-million dollar enterprise solution should be basing any of their decision on branding.
I’m sure they’ll argue it’s important to raise awareness. But when did companies ever listen to their employees about IT rollouts?