Everyone’s an infomercial host
I finally broke down and bought a pair of Birkenstocks after resisting for decades. I’ve only had them a couple days and the left one is rubbing the top of my foot sore. So I googled, how to break them…
Category Journal
How about advertising less?
In what I assume is a cost-cutting move, GEICO is closing all its offices in California. I’m no accountant or financial whiz, but if I were GEICO and trying to save money, the first place I would start is cutting…
Generational Bias
Last week would have been my Grandpa’s 118th birthday had he not passed away in 1997. He managed to have a long and interesting life. He was born in 1904. He’s was the last of the generation that actually admitted…
Pineapple Expresses
As I was putting away the rest of my groceries, I stopped and pondered that lone pineapple sitting on my counter. That’s when it occurred to me how little we appreciate or understand how much work, resources, and logistics went…
You will, but did you?
I’m not afraid to admit that I’m technically competent. It actually bugs the shit out of me when people humblebrag about not knowing how to use technology. Or worse, when people think it’s only younger generations that can figure things…
TED Talking
Remember when TEDTalks were a thing? You know, back when they were given by people like scientists and and humanitarians? These days giving a TEDTalk has all the gravitas as calling yourself an associate. TEDTalks used to only take place…
Google Ad Words
I just received an email from Google promoting an event where they’re featuring a panel of industry visionaries and experts to talk about Ad Words. They’re all from well known brands. I get why Google does stuff like this. Big…
Over-engineering
I just finished listening to the first episode of Eddie Alterman’s podcast Carshow. Eddie was the editor-in-chief at Car and Driver when they were a client of mine. Working with them was some of the most fun I’ve had in…
When did THAT become the most flattering thing you can say to someone my age?
When someone asks how old I am, I just say, “I’m at THAT age now.” What does THAT mean? It means whatever state I’m in; whether it’s my age, weight or cognitive abilities, people were expecting something much worse. So,…